# Joe Rinaldi Johnson

> Joe Rinaldi Johnson. Product Builder. Building products for AI and commerce at Shopify.

I'm a product leader at Shopify, focused on AI and commerce. I build products that help people find and buy what they need, through online stores and AI agents.

## Pages

- [About me](https://www.joerinaldijohnson.com/about.md): I'm a product leader at Shopify, focused on AI and commerce. I build products that help people find and buy what they need, through online stores and AI agents.
- [Work](https://www.joerinaldijohnson.com/work.md): My current work is in AI and commerce: Shop Skill, Product Network and Shopify Collective. Before that, I built products and led teams at ePorta and Zava.
- [Writing](https://www.joerinaldijohnson.com/writing.md): Essays and talks on product management, health tech, commerce and AI.

## Latest writing

- [Shop Skill — your personal shopper](https://www.joerinaldijohnson.com/writing/shop-skill-your-personal-shopper.md): Why we built the Shop Skill — bringing Shop's catalog, identity, checkout and tracking to personal AI agents, and what it's like letting an agent shop for you. (June 2026)
- [ProductTank London June 2020 - Building health tech products when the rules are still being written](https://www.joerinaldijohnson.com/writing/producttank-london-june-2020-building-health-tech-products-when-the-rules-are-still-being-written.md): A talk on how to build tech products when the rules are still being written. (June 2021)
- [A talk on setting up teams to build great products as regulations evolve](https://www.joerinaldijohnson.com/writing/a-talk-on-setting-up-teams-to-build-great-products-as-regulations-evolve.md): A few learnings and tips for setting up product teams to be successful in rapidly changing environments. (June 2021)
- [How to Prioritise Customer Opportunities](https://www.joerinaldijohnson.com/writing/how-to-prioritise-customer-opportunities.md): It's fairly easy to spot pain points and un-addressed needs that customers have but harder to prioritise them. Here I outline a simple framework to help product teams prioritise opportunities in a robust way. (April 2021)
- [A Guide to Using Opportunity Solution Trees](https://www.joerinaldijohnson.com/writing/a-guide-to-using-opportunity-solution-trees-for-product-discovery.md): An overview of what opportunity solution trees are and how to use them to improve product teams' product discovery activities. (April 2021)
- [Why Product Managers should drive customer research](https://www.joerinaldijohnson.com/writing/why-product-managers-should-drive-customer-research.md): Some Product Managers rely on quantitative data or research reports for product work. In this article I argue that this doesn't work - and why it's critical for their teams' success that Product Managers drive customer research. (February 2021)
- [Product Managers Discuss Roundtable](https://www.joerinaldijohnson.com/writing/product-managers-discuss-roundtable.md): A wide-ranging discussion covering teams, discovery and innovation. (February 2021)
- [How to get into Product Management](https://www.joerinaldijohnson.com/writing/how-to-get-into-product-management.md): How can you get your first product job? In this article I explain the four most common routes and give a few tips on setting yourself up well for success in the job. (February 2021)

## Contact

- [LinkedIn](https://www.linkedin.com/in/joerinaldijohnson/)
- [X / @joerj](https://twitter.com/joerj)
- [Email](mailto:joerinaldijohnson@gmail.com)

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Source: https://www.joerinaldijohnson.com/