An overview of what opportunity solution trees are and how to use them to improve product teams' product discovery activities.

It's fairly easy to spot pain points and un-addressed needs that customers have but harder to prioritise them. Here I outline a simple framework to help product teams prioritise opportunities in a robust way.

Some Product Managers rely on quantitative data or research reports for product work. In this article I argue that this doesn't work - and why it's critical for their teams' success that Product Managers drive customer research.

How can you get your first product job? In this article I explain the four most common routes and give a few tips on setting yourself up well for success in the job.