I'm a product leader at Shopify, focused on AI and commerce. I build products that help people find and buy what they need, through online stores and AI agents.
At Shopify, I led the team that built and launched Collective. More recently, I've worked on Product Network and Shop Skill, helping people discover products across stores and shop through AI agents.
Before Shopify, I was VP Product at ePorta and CPO at Zava. My work has spanned customer research, product strategy, building teams and getting new products into people's hands.
I grew up on a farm in Wiltshire and now live in South London with my wife and two children.
Choir music: If ye love me by Thomas Tallis, performed by Coro Santa Pazienza. Excerpt with fades, CC BY 3.0. The miniature setting depicts King’s College; the recording is by Coro Santa Pazienza.
My current work is in AI and commerce: Shop Skill, Product Network and Shopify Collective. Before that, I built products and led teams at ePorta and Zava.
- The Farm1990s · Wiltshire
- Cambridge2006–2010
- The Hospital Lab2010–2014
- Zava2015–2020 · Zava
- ePorta2020–2021 · VP Product
- Shopify2021–present · Senior Product Lead
- Home
-
Shop Skill — your personal shopper
Why we built the Shop Skill — bringing Shop's catalog, identity, checkout and tracking to personal AI agents, and what it's like letting an agent shop for you.
-
ProductTank London June 2020 - Building health tech products when the rules are still being written
A talk on how to build tech products when the rules are still being written.
-
A talk on setting up teams to build great products as regulations evolve
A few learnings and tips for setting up product teams to be successful in rapidly changing environments.
-
How to Prioritise Customer Opportunities
It's fairly easy to spot pain points and un-addressed needs that customers have but harder to prioritise them. Here I outline a simple framework to help product teams prioritise opportunities in a robust way.
-
A Guide to Using Opportunity Solution Trees
An overview of what opportunity solution trees are and how to use them to improve product teams' product discovery activities.
-
Why Product Managers should drive customer research
Some Product Managers rely on quantitative data or research reports for product work. In this article I argue that this doesn't work - and why it's critical for their teams' success that Product Managers drive customer research.
-
Product Managers Discuss Roundtable
A wide-ranging discussion covering teams, discovery and innovation.
-
How to get into Product Management
How can you get your first product job? In this article I explain the four most common routes and give a few tips on setting yourself up well for success in the job.
Growing up in Wiltshire
I grew up on a farm in Wiltshire with my two brothers.
With my brothers
The three of us on the farm in the 1990s.
Social and Political Sciences, then Management Studies
I studied Social and Political Sciences at Cambridge, graduating with a first in 2009. I then spent a year studying Management at Cambridge Judge Business School, with papers in economics, innovation and strategy.
2020 Delivery · 2010–2013
I joined 2020 Delivery as its fourth employee and worked on strategy and operational improvement with NHS clients. Over three years, I progressed from Junior Consultant to Senior Consultant.
Lloydspharmacy Online Doctor · 2013–2014
My first product role was at Lloydspharmacy Online Doctor. I managed products and the data team, reporting to the CEO, and covered as interim Chief Executive for two and a half months.
Launching services across Europe
I joined Zava in 2015, working across marketing, country management and product before becoming CPO in 2017. I helped launch the service in France and a partner service with Superdrug in Ireland. The work involved building online medical services within very different national regulations.
- Le Parisien on the France launch
-
The talk: building health products when the rules are still being written (2020)
Open video - Mind the Product's write-up of the talk
Building the product team
As CPO, I led 18 product managers, designers and researchers across seven cross-functional teams. We built a medical recommendations engine and native mobile apps for a service with more than a million paid active users.
€28m Series A
I co-led the 2019 Series A with the CEO and led the financial modelling.
Product for the interiors trade
As VP Product, I led product management and design at ePorta, a B2B marketplace with more than 2,000 sellers in over 80 countries. Interviews with more than 50 trade buyers helped us decide what to build next.
Building Tradehub
I developed and led the product strategy for Tradehub, a B2B commerce platform combining sales conversations, transaction tools, a website builder and product information management. ARR grew 850% in eight months.
Joining Shopify
Shopify acquired ePorta in 2021. I joined Shopify that November.
Shopify Collective
I led the team that took Shopify Collective from concept to launch in 2023. It lets retailers sell products from other Shopify brands without buying inventory upfront. My work included product discovery, payments, invitations and support for flash sales.
Launching with merchants
I helped develop Collective's go-to-market strategy, including the launch with Drake Related. We also powered Black Owned Everything, which won a Webby in 2023.
Shopify Product Network
More recently, I worked on Shopify Product Network. It recommends products from other Shopify brands inside a merchant's store and lets shoppers buy from multiple brands in one checkout.
Shop Skill and AI commerce
I've worked on embeddings-based product search and, more recently, Shop Skill: bringing product search, checkout, order tracking and returns to personal AI agents. I wrote about what we built and how I use it in June 2026.
Life in London
I live in South London with my wife and two children.
Get in touch
You can find me on LinkedIn or send me an email.